The Congress was dated March 9, 2013 held at the Great convention of Mariner's Court, Cebu City. It was a whole day event set to promote and educate students on Public Relations. It was participated by students from different universities such as the University of San Jose Recoletos (USJ-R), University of Cebu (UC), Cebu Normal University (CNU) and others.
There were guests of related professions from big industries who came to tackle the topic. The first lecture was led by Ms. Jeanette Japzon from Cebu Holdings, Inc., who discussed Corporate Communications. The subject was interesting because it clarified the idea of the difference between Public Relations (PR) from Corporate Relations in the usual advertisements.
The basic functions of PR were identified and summarized into 3 categories: To inform; To influence and shape. There were also videos presented with words of wisdom from brilliant people of different companies on how relevant Public Relationships and Communication are for the industry to boom. The speaker also emphasized the examples of Public Relations tools and how they work for a certain company. She also entailed respect for both side of the company as well as the Public Relations people.
After the lecture, there were short ice breakers, followed by a short workshop on a kind of PR Plan. There were plenty of groups that had 10 different topics. Each created a plan on how to deal with certain situations based on the topics provided. It took a few minutes for each group to submit their papers and Ms. Japzon chose 5 group answers (Carlos group, Group 10, Plants VS Zombies, Your safety is our priority) who had impressive plans, although everybody had a good plan.
After the brief workshop, there was a short raffle draw partnered with MLhullier.
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